![]() ![]() We’ll introduce collaborative livestreaming, which (you guessed it!) allows creators to go live together and create even more interactive streams for their audiences. Live is another area that will see progress this year to build on our momentum - daily live watchtime more than tripled between January 2020 and December 2021. In the coming months, we’ll start to test other ways to make money on Shorts - like exploring new ways for Shorts creators to build branded content through BrandConnect, integrating fan-funded features like Super Chat into Shorts, and bringing the ability to shop directly from a Short. In fact, over 40 percent of creators who got a check from the Fund last year weren’t previously monetizing their content on YouTube. While this was just a first step, we’re already helping a new generation of creative entrepreneurs. We also launched the YouTube Shorts Fund last year to start rewarding creators for their work. And to help Shorts creators engage with their audience more personally, we’ll also introduce the ability to reply to individual comments by creating a Short. Building on a feature we introduced last year that lets you remix audio from videos across YouTube, we’ll introduce new capabilities that empower creators to express themselves even more - new video effects, editing tools, and more. In 2022, we’ll continue to improve the product and make it easier to create videos. Creators and artists of all stripes - from Jake Fellman and Lisa Nguyen to BTS and Marina Sena - have seen the power of Shorts to connect with fans around the world with astonishing speed and scope. Short-form content is incredibly popular - YouTube Shorts have now enjoyed over 5T all-time views. And in the months ahead, we will bring even more engagement and monetization options across all three formats. To give them every opportunity possible, we’ll continue to invest across our multiple formats: Shorts, Live, and video on demand (VOD). YouTube creators are the heart and soul of the platform, and we want them to always be able to fulfill their most ambitious creative goals. (For more on how we make product decisions, check out my recent conversation with Lew.) Here’s a glimpse at some of the things we have in store for our creators, viewers and partners this year. Sometimes, there are unavoidable tradeoffs in our decisions, but we always carefully weigh what’s best for the long-term health and success of our ecosystem. Every single one of these updates is based on a lot of discussion and data, as well as feedback from the entire YouTube community. ![]() ![]() I’m excited for all the new products and tools that we’ll be rolling out in 2022 - you’ll notice a few highly requested features on this year’s roadmap. And along the way, we partnered with creators to empower them to do what they do best.īut in a lot of ways, we’re just getting started. We also introduced new ways for creators to make money and brought more choice for parents to guide their families' experiences. We refreshed how viewers engage with content, from improving core experiences like search and the infrastructure that powers the platform to advancing across apps and formats like YouTube TV, YouTube Shorts and YouTube Music. And it was quite a year for innovation at YouTube. ![]() Last year, I launched an Innovation series to give you an inside look into how our teams were working to redefine the video experience in 2021 and beyond. ![]()
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